For many great personal trainers their achilles heel remains marketing. They just don’t know how. This does not mean they are not great trainers. In fact there have been some very well qualified trainers who have been forced to take up second jobs because they’re simply unable to find enough work to generate a full time income.
To market yourself you have to look at who you are trying to market to. All personal trainers will be looking for different kinds of clients. Will your focus be on stay-at-home mums, will it be on older (over 55′s) clients, maybe you’d prefer to work with corporate clients or maybe even injury rehabilitation. Understanding which market sector you’re targeting will enable you to begin a more succesful marketing campaign.
Flyers and business cards are a popular and easy way to start generating some interest in your services. Make sure that you don’t simply print these and push them through letterboxes. Think about where your target audience may reside. Handout your flyers to GP surgeries, hairdressers and beauty salons or the local health food or sports nutrition store. By targeting your marketing materials more slectively you will more likely find better clients.