Bristol has once again been highlighted as one of the best place to live in a Daily Mail survey that looked at health factors such as life expectancy, quality of life, leisure facilities and the general health and wellbeing of the residents. David Glover has been personal training in Bristol for many years and to him the results are certainly no surprise. “I believe that Bristol is a city with a great work-life balance and a population who take an active interest in their health. My own client base has seen solid growth over the last 5 years or so and I think more and more businesses and professional workers are moving to the city of bristol.”
Bristol is a city with a very diverse population from students to busy execs. It is also a city that has a strong sporting heritage and with the surrounding Somerset countryside, there are ample opportunities for outdoor pursuits and leisure activities which have helped it to become a mecca for fitness retreats and outdoor bootcamps.
Evidence shows that Cardiff has lagged behind some of the other big UK cities when it comes to health and fitness over the last decade. But a recent report has shown that Cardiff now has one of the fastest growth rates in health clubs and personal training per capita then most other cities across the UK.
Vicky Evans who heads up a personal training studio that opened recently in Cardiff points out that,”South Wales is a great place to live with the right mix of countryside and city, where people are welcoming and friendly. Personal trainers in Cardiff have traditionally found it more difficult to make a living as personal fitness is still very much considered a luxury for many. But with hotspots like the Vale of Glamorgan and Cardiff North emerging on the rich list of Great Britain, there are those who now wish to invest in their health and are happy to pay for the support of a professional personal trainer. There is also an increasing elderly population in those areas and we are seeing a large increase in customers over the age of 60 who have been referred by their GP.”
Cardiff remains a vibrant city that has seen a 25% increase in new health clubs opening in the last 12 months. This in turn has promoted greater demand for health club staff including fitness instructors and trainers. It seems that the future for health and fitness look stable in Cardiff. Once trainer who works from Virgin Active says, “I am busier now than I have ever been and I believe the fitness market is growing quickly in this region. As more health clubs are seeing this area as being a long-neglected region where there are thousands of eager customer calling out for better health.”
Manchester has become one of the areas highlighted in a recent healthwatch report has having the second highest number of health clubs outside of London. Manchester was also dubbed as one of the fittest cities in the UK. John Parker who has been personal training in Manchester for over a decade has seen some big changes in the business. “When I began it was really just about helping clients in gyms and this was where I worked. Personal training was not that common and I don’t think people were really that switched on to it. But perceptions have changed and over the last five years I have been fully booked and have even been lucky enough to have a waiting list.”
In the recession it seems to be a rather nice position to be in to be able to have customers on a waiting list for any gaps that may occur in your schedule. John explains “I don’t think I am any different from any other personal trainer. I work long hours and spend a lot of time improving my knowledge and gaining further course qualifications. I think the main thing for me is that I have been able to get great results for my clients and this has caused them to want to refer me, which is great. Feedback from other clients is always the best way of getting new customers. I now focus primarily on the home fitness market and only see a few customers in the gym now. Working with customers on a home visit basis means I am able to earn more than I did when working in the gym, and I usually see a greater variety of people. Lots of customers I now see are people who would never visit a gym due to insecurities or just lack of time. I also conduct 2 bootcamp classes a week in Manchester in Heaton Park.
I think Manchester is a great place to live and work and the Fitness market here is really thriving. There are plenty of opportunities for good personal trainers to earn a great living here from gyms and clubs to bootcamps and home visits.
Tags: Personal Trainer Manchester
For many great personal trainers their achilles heel remains marketing. They just don’t know how. This does not mean they are not great trainers. In fact there have been some very well qualified trainers who have been forced to take up second jobs because they’re simply unable to find enough work to generate a full time income.
To market yourself you have to look at who you are trying to market to. All personal trainers will be looking for different kinds of clients. Will your focus be on stay-at-home mums, will it be on older (over 55′s) clients, maybe you’d prefer to work with corporate clients or maybe even injury rehabilitation. Understanding which market sector you’re targeting will enable you to begin a more succesful marketing campaign.
Flyers and business cards are a popular and easy way to start generating some interest in your services. Make sure that you don’t simply print these and push them through letterboxes. Think about where your target audience may reside. Handout your flyers to GP surgeries, hairdressers and beauty salons or the local health food or sports nutrition store. By targeting your marketing materials more slectively you will more likely find better clients.
Tags: personal trainer marketing
Many clients may think that a personal training session is expensive. But very few clients will realise the costs and expenses associated with being a personal trainer. The biggest cost is of course the initial qualification that ranges from around £2,500 up to around £5,000 depending upon which course and which provider you choose.
Then if you intend to work for yourself in your local area you will need transport and fitness equipment. Even a small run-around will likely cost you £4,000 plus perhaps £500 for equipment. And all this before you have even earned your first client!
But of course the costs don’t simply stop there. There are ongoing expenses such as fuel that is required to travel and then investment in your ongoing education, professional insurance, accountancy and fitness training equipment. Expect to spend out about £2000 a year in fuel and then about £2000 in courses, training and equipment costs.
Bearing in mind that the average hourly rate for a personal trainer in the UK is around £30 then all these little extras really do add up. The answer for most trainers is simply to increase their prices and pass this on to the client. Other personal trainers are looking to take on part time jobs that they can run alongside their personal training job.
For many the answer may be to cut corners and use second hand equipment, not take up additional training courses each year or worst still maybe not renew their insurance. We have to understand that personal trainers need to make a living and perhaps we should be looking for training courses that are provided by government funded education providers that offer more affordable or subsidised training. Currently the training providers in the UK and private companies who can charge whatever they wish. The cost of such courses will no doubt be one of the biggest ongoing expenses for personal trainers.
The UK Personal Training Industry has continued to grow throughout 2012 as more people realise the benefits of hiring a personal trainer. A personal trainer can make all the difference to an individuals health goals by providing the motivation and focus required to facilitate real change.
The perception of the trainer has long since changed. From the muscle-bound jock with little or no knowledge to individuals with University degrees. The Register of Exercise Professionals in the UK work to ensure that personal trainer meet the required standard yet to some extent the Industry remains self-regulating. Personal trainers who know what their doing and can facilitate change will do well, whereas trainers who are unskilled will likely find themselves in the opposite scenario.
David Clements a personal trainer from Berkshire invests up to £2000 every year in his own continuing professional development. “I look at courses that I feel would benefit my clients. If I feel I could improve my skills in a certain area or if there is lots of demand from my clients for a certain activity I will seek out courses recognised by REPs and look to get qualified. Last year I completed a Boxercise and Kickboxercise course and this has added so many new dimensions to my training. Before I would make up routines based upon pad work but now I understand the techniques and have far more versatility in my routines. I can now do a whole 60 minute workout based on boxercise. The next course I am enrolled on in 2013 is a Suspension Training Course run by Premier Training.
REPs has reported its highest number of new members in 2012 and there seems to be little slowing down as more look to enter the personal training industry.
Tags: fitness·personal trainer